B2B and multi-channel
One catalog and one inventory behind your own store, your wholesale site and every marketplace, with orders flowing back to one place.
Who this is for
- Brands selling direct, wholesale and on marketplaces from separate systems that disagree on stock
- Merchants on Adobe Commerce who need wholesale buyers served without a second platform
- Teams whose overselling, manual order entry or price drift grows with every new channel
What you get
One source of truth for products
Catalog, prices and stock owned in one place and pushed to every channel, so nobody edits seven back offices by hand.
A wholesale site that fits how you sell
Company accounts, tiered pricing, a B2B catalog and business checkout flows, running next to your retail store.
Marketplaces added one at a time
Amazon, Walmart, eBay, Etsy, TikTok Shop or Faire connected in turn, with every order flowing back to one place.
A map of every data flow
Which system owns what, which way data moves and what happens when a sync fails, written down for your team.
How it works
Weeks 1 to 2
Map
Channel by channel
Build
Ongoing
Run
In detail
Selling on more channels is easy to start and hard to run. Each marketplace has its own catalog rules and order format, and counts stock in its own way. Add a wholesale business on top and you have tiered prices and company buyers that a retail checkout was never built for.
I start by deciding which system owns products, stock, prices and orders. Each channel connects to those owners instead of to the other channels. New channels go live one at a time, and only once the previous one runs without manual fixes. ERP, accounting and shipping systems connect the same way. I have worked with NetSuite, SAP, custom ERPs, QuickBooks and ShipStation.
Since 2020 I have been the fractional solution architect for Teabloom. I designed their multi-channel setup. Their own store, Amazon FBA, Etsy, Walmart, TikTok Shop, eBay and Faire share one catalog and one inventory through GeekSeller and Finale Inventory. I also designed and built their dedicated B2B wholesale site, with company accounts, tiered pricing and its own catalog and checkout.
You get one owner for each record and channels that stay in step. Your wholesale buyers are served from the same platform as your retail customers.
That wholesale site runs on Adobe Commerce, the platform I have worked on since its Magento 1 days in 2009.
We start with two weeks of mapping your channels and systems. The first channel I build is the one where the gaps cost the most.
Questions
How do we start?
With two weeks of mapping. Your channels, systems and data owners go on one diagram, with the gaps that cost money marked. The first channel I build is the one where those gaps cost the most.
Which marketplaces can you connect?
The setup I designed for Teabloom runs their own store, Amazon FBA, Etsy, Walmart, TikTok Shop, eBay and Faire on one catalog and one inventory. New marketplaces go live one at a time, each once the previous one runs without manual fixes.
Do we need a second platform for wholesale?
No. The wholesale site runs on the same platform as your retail store, with its own company accounts, tiered pricing, B2B catalog and business checkout flows.
How is the project structured?
In phases. After the mapping, the B2B site and each channel integration ship in turn, so one channel never blocks the rest. Once they are live, syncs and stock levels are monitored and every failure has a clear owner.
Related case study
7Sales channels
One catalog across seven sales channels and a B2B site
Read the case study