Performance optimization
Faster pages without a replatform. A fixed-scope program on your current store, with every gain measured before and after.
Who this is for
- Merchants with 8-figure GMV where slow pages visibly cost conversion
- Teams on Adobe Commerce or another platform that already compressed images and trimmed scripts and saw little change
- Agencies that need a senior engineer to unblock a performance escalation
What you get
A measured baseline
Core Web Vitals, time to first byte and server timings on the pages that carry revenue, before anything changes.
A fix list ranked by impact
Every item priced in hours and expected gain, so you decide what is worth doing.
Fixes shipped to production
Caching, indexing, database, theme and infrastructure work, released in small steps.
A report your board can read
Before and after on one page, with load times in seconds.
How it works
Week 1
Measure
Weeks 2 to 6
Fix
Final week
Prove
In detail
Slow stores usually share the same few causes. Third-party modules pile up, caching is misconfigured, custom tables have no indexes and the theme loads everything on every page. Each of these costs conversion on product pages and in checkout.
I measure first, fix in order of impact and measure again. The fixes go into configuration, custom code and hosting you already pay for, so most of them need no replatform and no redesign.
You get a written baseline, a ranked fix list priced in hours, the fixes shipped in small releases and a before-and-after report. If a fix needs a decision from your agency or board, I write it up so it can be made quickly.
On heavily customized Adobe Commerce stores for 8-figure-GMV merchants in e-learning and digital content, I cut typical page-load times by roughly 50 %.
The first week goes to real-user data and synthetic tests. Typical engagements run four to eight weeks and end with a written report and a short list of things to keep an eye on.
Questions
How long does a performance program take?
Four to eight weeks, at a fixed scope. The first week goes to measurement. Weeks 2 to 6 go to fixes in order of impact, shipped in small releases. In the final week you get the before-and-after comparison across every release.
Do we have to replatform or redesign to get faster pages?
Usually not. The fixes go into configuration, custom code and the hosting you already pay for, so most need neither a new platform nor a new design. When a fix does need a decision from your agency or board, I write it up so the decision can be made quickly.
How do you measure the result?
Before anything changes I record Core Web Vitals, time to first byte and server timings on the pages that carry revenue, using real-user data and synthetic tests. Every release is measured again. The final report shows before and after on one page, with load times in seconds.
Can you work with our agency?
Yes. The program also suits agencies that need a senior engineer to unblock a performance escalation. Every item on the fix list is priced in hours with its expected gain, so you decide what is worth doing.
Related case study
−50 %Typical page load
Halving page-load times for an 8-figure e-learning store
Read the case study